Thank you for visiting www.yellowdogflyfishing.com, a website owned and operated by Yellow Dog Flyfishing LLC, doing business as Yellow Dog Flyfishing (referred to as “the Company,” “we,” “us,” or “our”). We are committed to protecting your privacy and upholding the rights of individuals, regardless of location. This Privacy Policy (“Policy”) outlines how we collect, process, store, and safeguard your personal information (“Personal Information”), as well as how we share (or do not share) that information. It also details how you can update or control your data, the rights you have regarding your information, and other relevant privacy-related details.
Please read this Privacy Policy carefully to understand how we handle your information. By accessing our website (“the Site”), creating an account, or placing an order, you acknowledge and agree to the practices described in this Policy. If you have any questions or concerns about this Policy, please contact us using the details provided below.
IMPORTANT: If you do not agree with this Privacy Policy, please refrain from using the Site, making purchases, or providing any Personal Information. Continued use of the Site and our services constitutes your acceptance of this Policy.
Scope of This Privacy Policy
This Privacy Policy applies to:
- Your use of and interaction with the Site.
- Orders placed with us via phone.
- Communications with us about our products or services, including through text messages, email or SMS.
Personal Information We Collect
We collect various types of information to provide and improve our services.
Device Information
When you visit the Site, we automatically collect certain details about your device, such as:
- Your web browser, IP address, time zone, and cookie data.
- Pages and products you view on the Site.
- Referring websites or search terms.
- Information about your interactions with the Site.
This data is referred to as “Device Information.”
Technologies used to collect Device Information include:
- Cookies: These small data files are stored on your device and often include a unique identifier. Learn more about managing cookies at www.allaboutcookies.org.
- Log Files: These record actions on the Site and collect data such as your IP address, browser type, internet service provider, referring/exit pages, and timestamps.
- Web Beacons, Tags, and Pixels: These are electronic files that track how you navigate the Site.
Order Information
When you sign up for our emails, create an account, or make a purchase, we may collect:
- Your name, email address, and account credentials (e.g., passwords).
- Your phone number, shipping address, and payment details (last four digits of your credit card).
Together, Device Information and Order Information are referred to as Personal Information.
Social Media Information
We may also collect data from social media platforms you use in connection with our Site (e.g., Meta). This includes information you share directly or data shared with us through those platforms, depending on their privacy policies and your settings.
Legal Basis for EU/EEA/UK Residents
For residents of the European Union (EU), European Economic Area (EEA), or the United Kingdom (UK), our legal basis for processing your Personal Information includes:
- Performance of a contract (Art. 6(1)(B) GDPR/UK GDPR).
- Legitimate interest in improving the Site (Art. 6(1)(F) GDPR/UK GDPR).
- Compliance with legal obligations (Art. 6(1)(C) GDPR/UK GDPR).
- Consent, where applicable (Art. 6(1)(A) GDPR/UK GDPR).
How We Use Your Personal Information
We use your Personal Information for the following purposes:
- Order Fulfillment: Processing payments, shipping orders, and providing confirmations.
- Communication: Responding to inquiries and sending updates.
- Improving Services: Enhancing the Site’s functionality and user experience.
- Fraud Prevention: Detecting and addressing potential risks.
- Legal Compliance: Meeting legal or regulatory requirements.
- Marketing: Sending personalized promotions based on your preferences.
- Business Operations: Supporting legitimate business purposes, such as account creation and engagement tracking.
- Analytics: Generating insights from anonymized, aggregated data.
How We Share Your Personal Information
Your Personal Information is not sold, rented, or leased to other organizations. However, we may share it with trusted third-party service providers to facilitate operations, such as:
- Shopify: Powers our online store. Read Shopify’s privacy policy here.
- Google Analytics: Helps us analyze customer behavior on the Site. You can opt out here.
- Klaviyo and Meta: Support our marketing efforts. Learn about their privacy practices here and here.
Additionally, we may disclose Personal Information:
- To comply with legal obligations, such as responding to subpoenas or court orders.
- To protect our rights or enforce our policies.
Behavioral Advertising
We use your Personal Information to deliver targeted advertisements and marketing content. Learn more about behavioral advertising at Network Advertising Initiative.
To opt out of targeted advertising:
Your Rights
Depending on your location, you may have rights under applicable laws, including the right to:
- Access, update, or delete your Personal Information.
- Opt out of certain data processing activities.
- Withdraw consent where it was previously provided.
To exercise these rights, contact us using the details provided below.
Data Security
We implement security measures to protect your Personal Information. However, no system is completely secure. Use the Site at your own risk and ensure you protect your account credentials.
Minors
The Site is not intended for individuals under the age of 13 (or 16 outside the US). If you are under 13, please do not use the Site or provide any Personal Information.
Mobile Policy
At Yellow Dog Flyfishing, we are committed to protecting your privacy. This Mobile Privacy Policy explains how we collect, use, and share information when you interact with our mobile marketing messages powered by Klaviyo. When you opt-in to receive SMS, MMS, or other mobile messages from us, we may collect certain information, including your phone number, any details you provide upon sign-up, and device-related data such as IP address, mobile carrier, and unique identifiers. We also track engagement data, such as whether you interact with links or respond to messages.
We use this information to send promotional messages, updates, and transactional notifications, personalize and improve our messaging experience, ensure compliance with legal and regulatory requirements, and prevent fraud or abuse. Your information is not sold or rented, but we may share it with service providers like Klaviyo who help us deliver our mobile communications, as well as legal authorities if required by law.
You have control over your mobile messaging preferences. You can opt out at any time by replying STOP to any message, and you may also contact us at info@yellowdogfyfishing.com to update your preferences or request data deletion. We take reasonable measures to secure your information and retain it only as long as necessary to fulfill messaging purposes or comply with legal obligations. Our mobile messages may contain links to third-party websites, but we are not responsible for their privacy practices and encourage you to review their policies separately.
Changes to This Privacy Policy
We reserve the right to update this Privacy Policy at any time. Updates will be posted on the Site and, where required, will prompt user consent. Please review this Policy regularly for any changes.
Contact Us
For questions, concerns, or requests, please contact us at:
Yellow Dog Flyfishing
Attn: Legal Advisor
213 South Willson Avenue
Bozeman, MT 59715
Phone: (406) 585-8667
Email: info@yellowdogflyfishing.com
